Privacy Policy

Last Updated: September 2025

This Privacy Policy governs the online information practices of Anastasia Beauty Inc. (“we,” “our,” or “us”). It describes the types of personal information we collect from users of anastasia.beauty, beautyfascia.com, anastasiabeauty.com, and their subdomains (collectively, the “Site”), and how we use, share, and protect that information. It also applies to personal data we collect when you voluntarily opt in to receive communications from us by email, SMS, WhatsApp, push notifications, or any other direct messaging platforms (collectively, “Communications”).

By using the Site or opting in to Communications, you agree to this Privacy Policy and any future updates posted on this page. Continued use after updates constitutes acceptance.

How We Collect and Use Information

We collect personal information you voluntarily provide, including but not limited to:

• Name, email address, phone number, billing/shipping address, and payment details
• Device identifiers, IP address, browser type, operating system, and location data
• Activity data (pages viewed, searches, clicks, time spent on Site)

We use cookies, server-side tracking, and web beacons to improve user experience, recognize repeat visits, analyze behavior, and deliver personalized advertising.

We may use your information to:

• Process transactions
• Personalize user experience
• Deliver offers, updates, promotions, and advertising through email, SMS, WhatsApp, push notifications, and other channels where you have consented
• Send transactional messages such as order confirmations and account updates
• Conduct analytics and traffic monitoring
• Collaborate with trusted third-party service providers

Marketing and Direct Communications

By opting in and providing your contact information, you consent to receive marketing and transactional communications from us across the channels you have authorized.

• Consent: We will only send marketing messages where you have given prior, specific, informed, and unambiguous consent. Opt-in for each channel is separate. Consent is not required as a condition of purchasing goods or services.
• Recordkeeping: We maintain verifiable records of all marketing consents, including the time, method, and scope of consent, in compliance with GDPR.
• Transparency: At the time of opt-in, you will be informed about the type and frequency of messages, any carrier fees (for SMS/WhatsApp), and your right to withdraw consent at any time.
• Opt-Out: You may withdraw consent at any time:
  • For email: by clicking “unsubscribe” in any message.
  • For SMS/WhatsApp: by replying STOP, UNSUBSCRIBE, or using the opt-out instructions in the message.
  • For push notifications: by disabling notifications in your device settings.
• Data Use: Opt-in data and consent records will not be shared with third parties for their own marketing or promotional use.

SMS Communications

• Data Collection: We may collect and link personal data (e.g., name, phone number, device identifiers, location data) with your SMS activities. With your permission, we may access other personal information on your device, such as contacts, messages, or app data, if needed to provide services.
• Children: We do not knowingly collect or use SMS data from children under 13. If we become aware of such collection, we will delete it promptly.
• Location: With your consent, we may collect and use anonymous or precise location data to improve SMS-based services and offers.
• Opt-In: You must affirmatively opt in to receive SMS marketing. Consent is specific, informed, and unambiguous. Consent is not a condition of purchase.
• Opt-Out: You may cancel SMS marketing at any time by replying STOP. You may also email us at hi@anastasia.beauty to request removal.
• Frequency and Fees: Message frequency may vary. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.
• Data Sharing: We may share SMS-related personal data only with trusted service providers who deliver SMS services on our behalf. We will not sell or share text messaging originator opt-in data and consent with third parties for their own marketing or promotional use.
• Data Retention: SMS data will be retained only as long as necessary to provide services, maintain consent records, comply with legal requirements, or enforce agreements.

Disclosure and Third Parties

We may share your information:

• With service providers who help us deliver services and communications
• With trusted advertisers and analytics partners (excluding SMS/WhatsApp/email opt-in consent data)
• To comply with legal requirements
• In connection with a merger, acquisition, or business transfer

Access, Control, and Data Deletion

Depending on your jurisdiction, you may have the right to:

• Access, update, or delete your personal information
• Opt out of marketing communications across all channels
• Restrict or object to certain processing activities
• Data portability (receive a copy of your data in a commonly used format)

To exercise these rights, email hi@anastasia.beauty, click “unsubscribe” in an email, reply STOP to a text, or adjust your device notification settings.

Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including delivering services, complying with legal obligations, resolving disputes, and enforcing agreements. Data that is no longer needed will be securely deleted or anonymized.

Data Security

We use commercially reasonable safeguards, including encryption, to protect your data. However, no system is 100% secure. By using our services, you acknowledge this risk.

Google Analytics and Facebook

We use Google Analytics and Facebook tools to optimize advertising and track user behavior. These tools may use cookies and web beacons. You can opt out via Google’s Ad Settings and the Network Advertising Initiative.

California Residents

California residents have additional rights under the CCPA, including:

• Right to Know what personal data we collect and share
• Right to Delete personal data
• Right to Opt-Out of any “sale” of data (we do not sell personal data in the traditional sense)
• Right to Non-Discrimination for exercising these rights

To exercise your rights, email hi@anastasia.beauty.

International Users and GDPR Rights

If you are located in the EEA, Switzerland, or the UK, you have the following rights under GDPR:

• Right of Access
• Right of Rectification
• Right of Erasure (“Right to be Forgotten”)
• Right to Restriction of Processing
• Right to Data Portability
• Right to Object, including to direct marketing
• Right not to be subject to automated decision-making, including profiling

Our legal bases for processing include consent (for marketing), contract performance, legal obligations, and legitimate interests.

We transfer data to and store it in the United States. Where required, we use safeguards such as Standard Contractual Clauses (SCCs) to ensure lawful transfer under GDPR.

Policy Updates

We may update this Privacy Policy periodically. Updates will be posted with a revised “Last Updated” date.

Contact

Email: hi@anastasia.beauty

Mailing Address:
Anastasia Beauty Inc.
8 The Green, Ste A
Dover, DE 19901
United States